June 2009:I am just too busy writing for clients to finish this website.

April 2010: Still too busy to spice up this webpage. Freelancing on the direct response side with one of the largest franchise systems in Germany. Writing copy to get new franchise partners. While just about everybody is complaining or going bankrupt in real estate, my client is growing and making a turnover of about one million Euros a day. Who would have thought that is possible in real estate in this economic mess - with normal residential houses....





My speciality is sales copy for financial newsletters.

I write for Norman Rentrop / VNR in Germany. Their newsletters are the German version of well known newsletters like : 

• Martin Weiss - Safe Money Report
  
• Taipan
  
• Oxford Club
  Etc.
  
  
  

I go for the high energy but non hype approach with lots of proof. More like selling by not selling.

Fact of the matter is that I would not work vor VNR if I would not be able to write controls. I have an exclusive with them for financial newsletters.

If you are focused on getting a response and
not competing to get a design award – please read on:

You do not need to outrun your economy. Just your competition. A winning horse wins even if it’s just one nose length ahead. That’s all! Realizing that is powerful.

• You probably won’t know me. I have been hiding under some rock and quietly working for my clients as a copywriter. Some even make me sign a non-disclosure agreement so their competition won’t find out about me.
  
  
• Markus Trauernicht is my name. Born and bred in South Africa and Namiba. After school I did an apprenticeship as an industrial mechanic in southern Germany. That was not challenging enough, so I studied industrial and business engineering in Germany. Sadly enough my engineering diploma did not prepare me to be self employed for the real world. The important stuff I learned in the school of hard knocks. For example by looking for clients to buy life insurance by literally walking up to strangers in Berlin and making my pitch. Selling them on giving me their phone number, get them to my office, sell them a life insurance policy, get referrals and so on. That is where I learned selling and focusing on results: The most important ingredient of powerful sales copy.  
  
  

In what aspect is my copy different from that of other copywriters?

I don’t hype up. You see as soon as you write a highly promising headline you have trouble delivering the necessary proof. Your prospects and clients are not dumb. That is why I go for the emotional headline that draws the reader into the copy. All the proof that follows is then perceived as added value. And doesn’t even have to live up to an over hyped headline. Sadly enough only a few copywriters realize this.

Yes I do write a bit edgy. But that is part of good copy. Recently a product manager from the biggest mailers in Germany called me and said:

“Normally I do not even read the copy
that gets delivered. I just send it on to
be edited. But I read everything you send me!”

So if you are looking for a cheap date, I’m not the right copywriter for you. “Feed peanuts and you get monkeys!” After all my goal is to make you more money.

This is what I look for in a client:

• It must be someone I can trust. I must be able to believe in your word. You need to have a solid company.
  
  
• Your products must be great. The normal stuff you can buy at any corner is hard to sell.
  
  
• Incentivize me with a great compensation package. If I am going to add a few million to your sales I want a percentage of that.
  
  
• You have realized what good copy is worth. My job is to deliver it.

Yours

Contact Markus Trauernicht