Does AdWords work for me?

Hier eine Antwort von mir an eine Anfrage zu Google AdWords. Der Unternehmer hatte mehrfach über 40.000 Besucher bekommen, aufgrund von Tweets einer bekannten Fernsehshow in Deutschland. Und war schon am hochrechnen, was er so weiter verdienen könnte. Sein Hauptprodukt war zu billig um die Werbekosten pro Neukunde zu decken. Monatelang war an der Usability der Webseite programmiert worden. Offensichtlich komplett am Markt vorbei. Also an dem Markt vorbei, der auch zahlen würde.

Er bat mich um ein Treffen mit seinem Geschäftspartner, zwecks Marketing. Um erst mal abzuchecken, ob sich dies Treffen sich für uns beide lohnt, hier meine Email vorab.

“You might not like my words, I am not very diplomatic – find out FAST if you have a viable business here, of if you are just burning money. With that blog so inactive you will not even get more than 2 or 3 Tweets more from XYZ. Make it 20 Tweets ever – if you are lucky. That is not a viable business model and not scaleable.

If need 100 new clients a month at a cost of 100 EUR per client (just a pretty solid guess) that would be 10000 EUR in AdWords costs  a month + agency costs (that is the real leverage). Then you and your partner want a profit. I see from your blog post that you have been at this for over half a year. Find out if you are able to advertise profitably within 6 – 8 weeks. That is a lot cheaper that going on like this for another 6 – 12 months. With this kind of business you are dependent on paid advertising. Hope is not a business model.  I think you will be more in the region of 150EUR per new client. But that is also a guess.

Plus add that Google is not too fond if information marketing and travel websites. They tend to keep the click prices so high, that profitable advertising is not possible. Google has paid many fines – billions – over the years. That is why they are so strict. Keep all claims on the web page rock solid.

Either you need to go negative on advertising to get clients. Not good. It’s probably going to be that way. Find out how long a client stays on average (life time value) – depending on traffic source. That is your basis to make a profit and pay for the advertising.

  • Please take this advice serious.  I know it is free advice, and free advice is normally very irritating or at best gets acknowledged.
  • Any business or product is only as good as the marketing behind it. And that implies it must be possible to advertise profitably.
  • Because only then it is scaleable. Find out FAST if your market allows you to have a profitable business.”

M. Trauernicht

P.S: Nach dieser Antwort habe ich nie wieder was von ihm gehört.

  • Das beste Marketing kann den Schaden nicht gut machen, der durch zu billige Preise entsteht.